As a dieter, you know how hard it is to keep the pounds off.  It’s not easy.  Perhaps the hardest dieting scenario is when others are chomping down greasy, unhealthy food right in front of your face.  Although you may be tempted to take a bite, you resist, because you’re getting Hitch Fit!!!

In order to stay on our healthy diets, many of us avoid situations where bad food is around—we may stand further away from the snacks at a dinner party, we may bring our own healthy snack to chew on during wine night, we may forgo the Beer Olympics for a quiet night in with a movie.  But could you imagine having to make the extra effort to resist naughty foods at the gym!?!

Did you know that every first Monday of the month, Planet Fitness, a local gym, hosts Pizza Night!?  That’s right—PIZZA NIGHT!!!  Not salad night, not yoga night, not goal-making night…Pizza Night!

Obviously, a gym All You Can Eat Pizza Night is a complete weight loss oxymoron.  How are gym patrons going to lose weight when they consume greasy cheese, loaded carbs and salty tomato sauce immediately after a 50-minute run on the treadmill?  THEY’RE NOT!!

So why does Planet Fitness provide its members with Pizza Night?  In my opinion, it’s all about customer retention.  As long as members stay the same weight, or continue to gain weight, they have a better chance of continuing to work out at the gym.  Planet Fitness isn’t teaching a lifestyle change—it’s only making clients yo-yo!!

It’s one thing to have a slice of pizza once a month…but it’s another to incorporate the 4 worst words in the dieter’s language: “All You Can Eat”.  Planet Fitness isn’t just providing dieters with a tempting “cheat food”, they’re giving members the opportunity to take 10 steps back in their weight loss journey in just one night.

Not to mention, I just learned that Planet Fitness not only has All You Can Eat Pizza Night, but it also holds a bagel morning on the second Tuesday of the month and provides Tootsie Rolls for members at all times!  Do you see what’s wrong with this picture!?

At Hitch Fit, we want you to go through your weight loss journey as quickly as possible.  As soon as you learn your new lifestyle, you do not need to continue paying for our Hitch Fit services.  We are firm believers that in just 12 weeks, the Hitch Fit diet will change your outlook on food, on dieting, on exercise and on living.  We want you to get in the best shape of your life as possible—we don’t believe in these client retention scams!!!

Planet Fitness, it’s time to realize that your members don’t need a cheat meal.  They don’t need a slice of pizza.  And they certainly don’t need establishments tempting their taste buds.